Safeguard Global expands in Germany

BERLIN— Safeguard Global , a workforce enablement technology company, is increasing its presence in Europe through expanded operations in Germany, effective November 1, 2021. As the only workforce management company to offer local market expertise on a global scale, consultative services and a unified technology platform, Safeguard Global helps fast-growing companies scale their international workforce. This enables them to enter new markets and compete globally for the best talent. The expansion is part of the company's aggressive growth strategy to meet the increasing demand for global Employer of Record (EOR) services in the DACH region. To date, Safeguard Global has helped numerous German companies hire the best talent in various continents. With this expansion in Germany, Safeguard Global is laying the foundation to help more companies in the region scale their workforces internationally in as little as two weeks.

"There is a long history of successful, powerful global brands that started or are headquartered in Germany,” said Jason Keever, president of Global Employment Solutions (GEO) at Safeguard Global. "Becoming so compliantly and quickly enough to keep up with today’s competitive landscape is increasingly challenging. At the same time, new opportunities are emerging for companies that offer flexibility in how, when and where their employees work. Being closer to our clients and other scaling companies in German-speaking markets will allow Safeguard Global to continue providing solutions that make them more adaptive, allowing them to grow faster and gain an advantage over their competitors.”

The ability to operate globally is increasingly critical to business success, according to 80% of HR leaders in the Introducing Global Fluency survey commissioned by Safeguard Global . Knowing what to look for in market expansions and what international hiring requirements exist is important to their' success. However, 40% of companies lack this knowledge, according to the study's findings. Global Employment Outsourcing (GEO) provides the labor market expertise for more than 165 countries and the technology infrastructure to help companies become globally compliant and hire employees. The GEO solution, with its pool of local labor market experts, not only provides the expertise needed to enter new markets, but it also enables companies to compliantly expand into new markets faster and more cost-effectively .

More and more organizations are recognizing that the future of work is about more than working remotely. Being successful in the rapidly changing work landscape requires meeting diverse needs and expectations of workers. With solutions that help organizations create flexible, people-centric work experiences that offer choice in how, when and where people work, Safeguard Global helps companies Work in Any Way. Offering Work in Any Way policies, practices and cultures helps companies adapt early to the dynamic future of work realities, giving them a competitive advantage in attracting and retaining the best talent around the world.

Safeguard Global has long seen great opportunity in the German market. In 2020, it announced the acquisition of GEDA, a German payroll and accountancy services company. The acquisition extended local market coverage in support of employee onboarding, management and payroll needs of multinationals—both emerging and established—for various stages of growth. With this latest expansion in Germany, Safeguard Global is pursuing a comprehensive growth strategy to meet the increased demands of the global labor market, be closer to its many customers in the region, and be more accessible to companies looking for global EOR solutions. The skills shortage in many industries in Germany also means that German companies increasingly need to look beyond national borders and offer flexibility when recruiting new talent. Global Employment Outsourcing from Safeguard Global is the ideal platform to provide companies with this flexibility.

"We are delighted to now have an even greater presence in Germany," said Leon Nussbaumer, global solutions advisor for Safeguard Global, who is responsible for the German-speaking region. "Never before has it been so important for companies to be able to recruit and operate globally. Safeguard Global is the ideal partner for this as we take care of contracts, compliance, taxes and payments so that German-based companies can focus on growing their business."

Safeguard Global develops adaptable solutions for companies seeking success in the global economy. Through a combination of people management data, technology, services and market insights, Safeguard Global enables success for smarter, more efficient global employee management, recruiting, payroll, onboarding, expense management and more.

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Lucy Turpin Communications GmbH

Dominic Jurk

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