HR managers and their teams are well aware of the challenges a rapidly
growing, multi-region workforce presents. Finding the right international
candidate in a foreign market. Updating PTO policies
across different languages and platforms. Navigating employee data privacy
legislation around the world. These are just a few examples of the
challenges impacting international human resource management —a market that is growing at an annual rate of 11% and will
reach more than $30 billion by 2025 .
As you invest in global HR initiatives, make sure you consider these trends
that will significantly impact the way you design and implement policy,
process and best practice.
Evolving role of HR
For tenured HR professionals, their role today might look vastly different
from just a few years ago, especially if their organization has expanded
internationally.
Today, HR is moving away from being a supporting role and is evolving into a
more strategic partner. The emergence of the HR Business Partner position
underlines this trend. Successful organizations are maximizing the value of
this strategic position by shifting their responsibilities from typical day-
to-day HR tasks, like updating employment records and reviewing resumes, to
initiatives that help achieve organizational objectives.
To manage this shift in responsibilities effectively, HR is either outsourcing
core functions like payroll, hiring and benefits
or passing responsibilities to other departments. With more time and resources
available to them, HR teams can take on dedicated projects as needs arise.
Major business transformation projects, like conducting an end-to-end review
of your organization’s recruitment process or maximizing the value of a
Human Capital Management (HCM) system investment, can be owned and managed by HR in collaboration with other
departments. Cross-functional activities like these can quickly elevate HR’s
position within the organization, defining them as an able and willing partner
that is agile enough to meet growing demands.
Changing employee expectations
Remaining flexible in order to adapt to a changing global workforce has never
been a greater challenge for HR. 2019 marked the first time in history that
five different generations worked together at the same time, and 2020 will be
the fourth year that Millenials constitute the largest generation in the labor
force.
Yet employers are still failing to implement policy and working practices that
meets their demands. Even though 75% of U.S. millennials want their work
environment to be flexible and fluid, Deloitte’s Global Millennial Survey found that only 39%
believe their work environment is flexible .
Given the aging workforce and hyper-competitive job market, this is not an
area that HR can afford to ignore. In August, a record percentage of small-
business owners reported difficulty finding qualified workers for open
positions .
HR talent teams can do more to attract and retain talent across the
generations . Ensuring initiatives map back to what these younger
generations want from a career can put you in solid standing. Some of their
priorities include:
- Flexibility and work-life balance
- Making a meaningful impact
- Experiences rather than achievements
Promoting a flexible work environment is now commonplace in many
organizations. But as new generations enter the workforce, the next phase to
consider is flexible career options. Offering employees meaningful work
experiences, including the ability to move between departments, provides an
opportunity for organizations to hire and retain the best talent.
Improved employee experience
Organizations that rank in the upper echelons of “Best Companies to Work For”
lists from sites like Glassdoor and Inc. are continually raising the bar on
employee experience. The toughest reality for employers is that a majority of
them do a poor job of implementing new recommendations. For 2020, CHROs and
their teams would be wise to revert back to principles that emphasize the
“human” in “human resources.”
The Future Organization, founded by Jacob Morgan one of the world’s leading
authorities on the future of work, provides organizations with a
quantifying scoring model to rank their employee experiences. Those who
score highly on the index demonstrate a strong aptitude to meeting the
changing expectations of the workforce, such as providing:
- Vibrant workspaces
- Flexible, autonomous work options
- Fair treatment and a sense of purpose
- Resources and opportunities to advance and learn something new
- Coaches and mentors instead of managers
It’s also well worth the effort to keep a pulse on employees and former
employees. Setting up Google alerts for your organization’s name can help you
stay up to date as new comments and mentions are made online. Even review
sites such as Glassdoor can provide HR with actionable advice that can inform
decisions and help you create an industry-leading employee experience.
Employee growth and development
Education is in the midst of a revolution. Traditional learning methods are
being shunned as fewer individuals are willing to invest the time and expense
to acquire skills that may not be relevant in tomorrow’s workplace. The MBA
market has seen demand fall for five consecutive years.
As employees move away from institutionalized education, they will expect
their employer to play a larger role in their continued growth and
development. HR can offer education opportunities through personalized
learning platforms like Coursera or Lessonly to support both personal and
professional development. They can also facilitate knowledge-sharing and
mentorship programs to encourage employees to share best practices with one
another.
A survey by the Work Institute
found that a lack of career development is the No. 1 reason why employees
quit, so adopting a cookie-cutter training program and making it mandatory
across your workforce simply won’t cut it in 2020.
Even small changes can make a difference. For example, employees at Slack are
offered annual stipends of $500 for personal development and up to $2,000
every year for professional development opportunities. And Curve, a fintech startup, implemented an “Unlimited Book Policy” so
employees can buy and expense any book, provided it’s later donated to the
company library for others to read.
HR data and analytics
HR will increasingly become the go-to department for data-driven
information that can inform the rest of the organization. The
CFO may want insight into the amount of overtime paid in employees in LATAM,
for example. No matter the reason, rapidly delivering accurate data is on the
list of everyday demands for HR.
As organizations mature in their data proficiency, they will be able to
leverage predictive analytics. Rather than reporting on turnover rates, HR can
predict why turnover is happening and design programs to address employee
attrition before it happens.
Google built a People Analytics department to ensure that all decisions
related to people are based on data and analytics. This group has identified
“meeting cancellation rates” as an indicator of potential turnover and has
helped inform an on-boarding process that increased employee productivity
by up to 15%.
Wearable technology and employee wellness
Hitachi was one of the first organizations to use wearable devices within
the workplace . They found that employees who experienced more variation in physical
activity, as opposed to repetitive tasks, were happier and more productive.
This key insight from wearable technology ultimately helped inform their
employee wellness initiatives.
When used to track key health monitors—such as sleep cycles and calories
burned—wearables can indicate the health and wellness goals of each individual
employee. They can also detect major health concerns, like if an employee’s
blood pressure increases dramatically.
Although there might be privacy barriers to overcome with wearable devices,
the potential benefits could be well worth it. From decreased healthcare costs
to increased productivity, organizations that continually search for marginal
improvements like these will stand out in a crowded market.
Portable benefits systems
An emerging global HR trend related to the gig economy is the advent of
portable benefit systems. In this model, contract workers will be able to port
401(k) pensions and health benefits seamlessly between gig jobs.
If individuals have the ability to transfer their benefits around alongside
their employment, particularly in countries without universal health care, we
could see an influx of contingent jobs. Organizations offering traditional
employment options may find themselves second choice, if this opportunity
becomes a reality.
Increased regulations on contract work
Don’t expect the gig economy to disappear from your newsfeed any time soon. As
temporary employment grows, scrutiny will continue to intensify and
governments will continue to act.
California recently passed Assembly Bill 5 (AB5). This legislation is one of
the most revolutionary steps to date in directing how independent contractors
are treated in the U.S. The bill sets out to ensure employees are no longer
incorrectly classified as independent contractors—a misstep that negates any
basic worker protections, such as paid sick days and health insurance. Expect
improvements in worker rights to intensify in other states, as well as around
the world, particularly in European countries.
To negate the risk of employee misclassification—especially when hiring in
countries where organizations have no entity—HR can leverage Global
Employment Outsourcing.
These global HR trends highlight many ongoing challenges the HR department
will need to overcome to meet changing demands—from both a global workforce
and business leadership. A knowledgeable payroll and employment partner can
help you navigate these trends, strategize for the future and reach your
ambitious 2020 goals. Contact us today
to learn more.
Related content: 2021 global HR trends
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