If you’re looking to expand your business into new markets through international expansion, considering outsourced workers that live locally often makes
sense.
But there are many challenges to consider with the employment outsourcing
process. Cultural differences, communication preferences and the onslaught of
HR-related nuances—such as recruitment, payroll, benefits and more—can be
difficult to navigate and take time away from ensuring your outsourced team is
happy and engaged on the job.
Fortunately, understanding these potential challenges when considering how to
manage outsourced team members is half the battle.
Managing time for team collaboration
One of the most common issues that comes up when managing an outsourced global
team is scheduling time for team collaboration. With people working in
different time zones, there are some challenges in figuring out the best time
to communicate. But it’s about more than coordinating acceptable conference
call times; it’s also about understanding the cultural factors that can
influence time.
Some cultures, like Japanese culture, are more sensitive about how time is
managed. If work begins at 9 a.m., it’s 9 a.m. on the dot, and tardiness is
not appreciated. But in other countries, like Mexico, a 9 a.m. start time
could be flexible, and being late is socially acceptable. Managers can set
clear expectations about the importance of promptness for team meetings, but
flexibility is also important when navigating cultural differences in a global
team.
Managers should also be explicit about how many hours they expect their
outsourced team to work during the week, and if their team needs to be
available during “off hours.”
Keeping tabs on the holidays in other countries is also key. You’ll want to
plan time off for your dedicated team and adjust deadlines to accommodate
local holidays.
Handling potential communication challenges
If you’re working with a diverse international team, there are cultural
communication differences to consider that could impact team dynamics. For
example, small talk may be important to workers in America to build rapport
with colleagues, while some Europeans might use humor, and those working in
Asian countries may need to check with their business unit or manager prior to
responding to an email.
It’s also common to address people by their first name in the U.S., but if
you’re working with someone in Austria, they may prefer to be addressed by
their title. Understanding these small details can help you communicate with
your managed team more effectively.
As a general practice, email is a good first line of communication, but it’s
also helpful to follow up with your virtual team via phone or video call to
clear up any potential miscommunication.
Aligning with local employment expectations
As you expand your team to include international hires, there are many global
compliance considerations. Everything from payroll to benefits and cultural
norms can create challenges for your organization’s global expansion
strategy .
Payroll. Paying employees in different countries comes with many
challenges, including local regulations, tax laws, banking requirements and
more. Fast growing organizations often elect to work with a partner that
handles this task to avoid the complexities that come with processing cross-
border payments.
Benefits. There are many elements to consider with a benefits package,
including healthcare coverage, holidays and other perks. Traditional benefits
packages don’t always translate in new countries .
For example, your American sales representatives may love the perk of having a
company vehicle, but professionals in Brazil may feel burdened by this “perk.”
In the U .S., you might give employees a 401 (k) match as a perk, but in
France, local law may require contributions to a private pension fund.
Additionally, paid time off benefits can vary significantly from country to
country. In Brazil employees are entitled to at least 30 days of paid
vacation—in addition to traditional holiday pay.
Culture expectations. Cultural expectations are complex and it’s
important that your interactions with employees align with the norms. For
example, a local government might require a company to offer four weeks of
paid time off each year. But when you dig a little deeper, you might uncover
that most companies offer at least five weeks. How can you ensure that your
company is competitive in the marketplace without this local knowledge? The
easiest way is to work with an experienced local partner
that already
has a grasp on these nuances and can get you up to speed quickly.
Tips for how to manage an outsourced team
Once you understand the challenges of managing global outsourced workers you
can prepare for how to get ahead of them. Here are a few tips to help you get
started as you plan your company’s global expansion strategy
.
Get your outsourced team aligned with your goals. Do you want to make
sure that your global team “gets” what your company wants to accomplish? If
so, you need to communicate your goals clearly from the start. Doing this will
help employees be clear about what they’re working toward and what success
looks like.
Be united, regardless of where people work. One of the biggest
challenges when people work across different time zones and countries is
helping them feel like a team. One way to do this is to get everyone on the
same page about expectations, deadlines and how everyone’s work is connected. This will create a sense of connection and keep outsourced team members
aligned with overall goals.
Remain flexible. You may already know that employees are your
greatest asset. The outsourced team has ideas that will make your company
better—all you have to do is harness them. Managers of global outsourced
teams will need to be flexible to accommodate differences in work style and
various communication styles.
Reward excellent work. All employees, including outsourced employees,
need to feel valued and satisfied in their work. Extending gratitude for a
job well done is critical when working with an outsourcing team or employee
that is abroad to ensure they feel connected to the team .
Seek a qualified local partner. Managing the details associated with an
outsourced team is complex and has many potential challenges. An experienced
local HR partner, like an employer of record
(EOR), can help you navigate the nuances of global employment, from cultural
expectations to payroll compliance. With an EOR, you can rest easy regarding
global HR compliance and focus on keeping your outsourced team happy and
engaged on the job.
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