Recruiting internationally has become a growing trend for many companies in
recent years. Especially considering factors like the globalization of the
economy, the shortage of skilled workers in certain industries, and the
development of new technologies to improve remote working.
HR professionals can access individuals from other countries with the
necessary skills, knowledge and experience to fulfill any business need. With
that being said, here are the top five benefits of global recruiting:
- Access to a larger talent pool
- Reduced costs
- New market opportunities
- Risk management
- Improved reputation and brand
1. Access to a larger talent pool
A larger talent pool means greater access to a diverse range of highly skilled
and qualified candidates. Organizations can access expertise and skills that
may not be readily available within the local talent pool. This is especially
true for industries that require highly specialized skills or experience that
may be scarce in the local market.
Additionally, diversity in the workplace can increase productivity by as much
as 33%, according to McKinsey & Company. Creativity and
innovation is often the result of bringing in varying perspectives and
experiences to solve problems. With ever changing market conditions, access to
a global talent pool creates a strategic advantage.
Developing your company culture should always be an underlying condition in your recruiting
strategy. International talent can enhance the team and also bridge any skills
gaps that your team is currently facing.
2. Reduced costs
One of the biggest benefits of global recruitment and hiring global talent is the cost
savings. In many cases, a company can still acquire the best international
candidates within their industry, while paying lower salaries and benefits.
Where the cost of living is lower, the wages for skilled professionals
correlate to their economic needs. This can be especially beneficial for
startups and small businesses that are looking to grow rapidly without
incurring significant costs.
Working remotely allows employees to work from their own locations, removing
the need for office space and equipment. This can lead to significant cost
savings in terms of rent, utilities and other expenses associated with
maintaining an office space. Because businesses aren't limited to a specific
geographic location, they can access a much wider pool of talent.
However, it is important to note that recruiting internationally may also come
with its own set of challenges and costs. For example, organizations may need
to provide language and cultural training during the hiring process. Companies
may also need to invest in technology and infrastructure to support remote
work. Additionally, you may be required
to provide additional benefits and support as required by the local laws for
new international employees.
3. New market opportunities
Local knowledge and cultural expertise are key components to international
expansion. It's important to have employees that are familiar with local markets,
regulations and business practices. They can help companies adapt to new markets
and better understand the needs or preferences of local customers.
Having local employees can also help companies establish relationships with
local suppliers, distributors and other key stakeholders. This creates a
network of contacts in the local market, which allows you to quickly adapt to
the regional expectations.
Their understanding of the cultural expectations can lead to greater customer
satisfaction and more significant market share. For example, McDonald’s
adapts its menu to the local preferences within various countries to ensure
successful expansion efforts.
Leveraging the expertise of local employees empowers companies to tailor
products and services to local markets. Over time, this ensures you can build
a strong brand presence in new markets for sustainable growth.
4. Risk management
The COVID-19 pandemic showed the world the importance of having a risk
management strategy in place for your business. With international hires, your
business can expect a greater level of protection in the event of political
unrest or natural disasters. When a company operates in a single country or
region, it's susceptible to the risks associated with that particular job
market.
Having employees in different regions of the world can also allow companies to
operate 24/7 and reduce downtime. With a team spread out across multiple
countries, employees can be working across multiple time zones. This ensures
that their operations are running smoothly around the clock. This can be
particularly beneficial for companies that provide 24/7 customer support or
have critical business functions that require continuous monitoring.
Moreover, having employees in different time zones can allow the company to
expand its working hours across time zones. This means that the company can
complete tasks and projects faster by utilizing the expertise of employees
across different time zones. This can help to improve efficiency, reduce
project turnaround times, and increase productivity.
5. Improved reputation and brand
An international organization can attract talent that is searching for diverse
and inclusive workplaces. It also can be an exciting opportunity for employees
to work in different countries and cultures. Not only does this improve your
reputation, it also also enhances your overall brand image.
Companies with strong employer brands tend to have higher employee
satisfaction and lower turnover rates. This is an important factor of
developing a more engaged and productive workforce. Those that are more
committed to diversity are more likely to have a positive brand image.
This reputation with customers, suppliers and investors can ultimately enhance
the company's overall success. This can be leveraged online through social
media or company reviews.
Challenges and considerations
While we wanted to focus on the benefits of international hiring, it's
important to address potential challenges. Whether you're recruiting and
hiring in the European Union, or in Latin America, here are a few general
challenges to be aware of.
1. Language barriers
One of the biggest challenges is language barriers. Companies that recruit and
hire employees from other countries must ensure that they have effective
communication systems in place to overcome language barriers. This may involve
providing language training or hiring bilingual employees to act as
translators.
2. Cultural differences
Cultural differences can also be a challenge. Different cultures may have
different work styles, communication styles, and attitudes toward work.
Companies must ensure that they are aware of these cultural differences and
are prepared to adapt to them. This may involve providing cultural training or
working with cross-cultural consultants to help employees better understand
each other's perspectives.
3. Compliance
Legal requirements are another consideration. Companies that hire employees
from other countries must ensure that they comply with local labor laws and
regulations. You'll need to consider permit requirements, benefits, taxes and
other employment regulations. When recruiting, the interview process and
employment contracts may also require HR consideration.
Although global recruitment has its challenges, the benefits outweigh
the obstacles. Our recruiting experts are always happy to help you implement a global talent strategy.
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